Case: Bog & Idé, Denmark
Bog & Idé attracted a new customer group with intuitive products
About Bog & Idé
- Denmark’s largest bookshop chain
- 122 stores
- Webshop
- Established in 1968
- Part of Index Retail
Background
Bog & Idé wanted to attract more creative families. However, as Denmark’s leading bookshop chain, they had not previously offered DIY products in their assortment. This meant the category had to be built from scratch with products that were easy for both staff and customers to understand.
Solution
Together with Creativ Company, we put together a selection of Creativity in a Box products that are intuitive and easy to understand. The products sell themselves without requiring specialised knowledge from shop staff. With a flexible collaboration model, Bog & Idé can quickly adapt to changes in the market.
Results
Successful implementation in all 122 stores and online
Growing assortment and revenue over 8 years
Increased basket size with high margins
Case: LibrisBlz, Netherlands
LibrisBlz increased revenue in independent stores with a flexible solution
About LibrisBlz
- Founded and based in the Netherlands
- Collaboration between independent bookshops
- 100 dedicated LibrisBlz bookshops
- 77 Blz stores
- Part of Euretco
Background
In most regions, the market for stationery and creative products has been under pressure for many years. The Dutch bookshop chain LibrisBlz wanted to revitalise the category without compromising on quality, the in-store customer experience, or the independent shops’ right to decide their own assortment.
Solution
Together with Creativ Company, we established a highly flexible delivery model where each shop owner decides which Creativity in a Box products should be part of their local assortment. At the same time, LibrisBlz customers enjoy a consistent purchasing experience across stores thanks to Creativity in a Box’s streamlined product design.
Results
Growing revenue after the introduction of Creativ Company products:
From 11 to 19 stores in 2025 compared with 2024
Revenue index 269 in 2025 compared with 2024
Case: Panta Rhei, Slovakia
Panta Rhei attracted a new customer group and boosted revenue
About Panta Rhei
- Slovakia’s leading bookshop chain
- Integrates stores with cafés and cultural meeting spaces
- 55 physical stores
- Extensive webshop
Background
Panta Rhei is a well-established brand in Slovakia but was primarily perceived as a place to buy books. The bookshop chain therefore wanted to reposition the brand as a more creative and family-oriented retail destination. The goal was to meet the growing demand for DIY hobby kits and offline products for mindfulness and creative immersion.
Solution
Together with Creativ Company, we assembled a wide assortment of creative kits that inspired customers in-store. Visually strong packaging and well-thought-out product concepts made it possible to create eye-catching, interactive displays that stimulated both curiosity and impulse purchases. Seasonal collections also made it easy to refresh the store’s appearance throughout the year.
Results
158% increase in revenue from the introduction in May 2025 to September 2025
Grew from one store + webshop in April 2025 to 11 physical stores four months later
Improved in-store experience with strong visual displays creating more inviting and inspiring retail spaces
Strengthened brand position in the family and creative adult segments
Driving growth and revenue in non-book categories, especially gifts, stationery and creative materials
Win the creative customers - get in touch
Want to learn what Creativity in a Box can do for your retail stores? Reach out!
